Hasselblad launches the new H4D-40!

Hasselblad has taken image quality to new and unexplored heights for over fifty years. And now, with the new Hasselblad H4D-40, it brings top tier image quality to an entirely new generation of photographers, enabling your photography to grow in ways you never dreamed possible.

As easy to use as any 35mm camera and featuring a 40-megapixel medium format sensor, Hasselblad's intuitive new Phocus 2.0 software, and the revolutionary True Focus AF system, the H4D-40 provides the perfect entry point into the Hasselblad world.

Starting at £15,269.13, (with 80mm HC lens), the H4D-40 gives you full access to the entire Hasselblad system of software, lenses, and features and has been designed to meet the needs of the most demanding commercial photographers—and yours.

Hands-on with Hasselblad's H4D-40
Calumet Drummond St, 10 February

Are you ready for a Hasselblad? Here's how to know for sure.

Join us for hands-on demonstrations of the new H4D camera by Hasselblad representatives. Get an exclusive behind the scenes look at how the new H4D line changes the face of high-end photography. Plus, receive advance access to Hasselblad's new Owners' Club—a members-only web space that provides Hasselblad photographers and their work to over 1.4 million visitors per year and a range of professional services.

Calumet Drummond St.
Wednesday, 10 February

From 2 p.m.

To register your interest in this launch event, please email us on hasselblad@calumetphoto.co.uk